A group of 7 Students in a golf cart
Year 10 and 12 Business Studies Trip

Year 10 and 12 Business Studies Trip

The Year 10 and Year 12 Business Studies pupils went to Dubai Mall this week, to see how Inditex segments their customers. The pupils looked at the differences between many of the Inditex stores such as: Zara, Bershka, Pull&Bear and Massimo Dutti, amongst others. The pupils considered the 4Ps of marketing (price, place, product and promotion) and tried to understand who the target market is for each store. Lots of fun was had learning about marketing in the real world.